Fostering Corporate Connections Through Flowers
For more than six years, we've learned that effective business gifting isn't about flawless arrangements—it's about mastering the subtle art of professional relationships and the timing that matters most.
How We Cracked the Corporate Gifting Conundrum
In 2018, we kept hearing the same frustration from business clients: "Gorgeous blooms, yet they showed up after the meeting ended." That moment made us realize we weren't just arranging flowers—we were shaping moments that could make or break professional relationships.
The Timing Breakthrough We Fell Into
Our breakthrough emerged from a worried client in 2024. Their critical investor gathering was moved up by three hours, and they needed arrangements delivered to match. Instead of saying "impossible," our team developed what we now call "flex-timing"—arrangements designed to look perfect whether they arrive at 9 AM or 2 PM.
"Now we create arrangements with multiple 'peak moments' throughout the day, so your flowers never look like they're waiting around."
Our Approach to Solving Problems
We crafted this approach after seeing well-meaning gifts often lead to awkward moments rather than meaningful connections.
The Context Discovery Phase
We learned the hard way when a client's celebratory arrangement arrived amid a tough restructuring announcement. Now we ask questions florists don't typically ask: What's going on in your business at the moment? What mood are you working with?
Recent example: a client wanted to celebrate a partnership but noted their partner company was dealing with a family tragedy. We moved from festive celebration to considerate support—same partnership acknowledgment, but a very different emotional approach.
The Practical Reality Check
Beautiful arrangements that are hard to maintain become awkward within days. We learned to design for real office settings—air conditioning, fluctuating light, busy receptionists who might forget to water.
Our 'office-hardy' picks include flowers that dry gracefully instead of wilting quickly, and arrangements that appear intentional even if not perfectly cared for after a busy week.
The Follow-Through Innovation
We found the true impact comes after delivery. A client shared that visitors were asking about their flowers weeks later, still looking fresh. That made us realize we weren't just delivering gifts—we were sparking ongoing conversations.
Now we include discreet care notes that help recipients keep arrangements looking professional longer, along with seasonal refresh options for clients who want to maintain that polished look year-round.
The Team Behind the Process
We're not traditional florists, and that's probably why our approach works. Our backgrounds in business consulting and hospitality management taught us to see gifting as relationship strategy, not just decoration.
Avery Singh
Lead Design Curator
Former hospitality manager who kept noticing how flowers affected guest experiences in high-end hotels. Avery brings that same focus to environmental psychology in corporate spaces, understanding how floral choices influence business conversations and first impressions.
Jordan Lee
Client Relations Director
Started in business consulting before realizing that successful partnerships often depend on thoughtful gestures that most companies get completely wrong. Jordan specializes in timing, cultural considerations, and the subtle art of business relationship building through meaningful gifts.
